Blue Cross Blue Shield insurance is an insurance provider company that began as two separate companies in the early 1900s.
Blue Cross started in Texas, and Blue Shield in the Northwest. The two merged in the 1940s, and the Blue Cross Blue Shield Association was established in 1982.
BCBS companies partner with other organizations to address some of the challenges with drug and alcohol addiction treatment services.
For example, it has incentivized treatment providers to use a holistic approach to treating addiction by encouraging them to combine medication-assisted treatment (MAT) with treatment for mental health conditions.
Blue Cross Blue Shield companies also aim to reduce the number of opioid prescriptions issued and relapse occurrences among people recovering from drug addiction.